Consistency counts
Equipping volunteers to engage confidently and consistently
with stakeholders and the public
When an exciting but high-profile project attracted attention from local stakeholders and press, a regional charitable trust turned to Luminary.
Leaders wanted volunteers to have the information and confidence to answer questions accurately and consistently, landing the trust’s message clearly.
The approach
Luminary partnered with the trust to create a strategic narrative and practical tools:
-
Conducting background research to understand the trust’s history, objectives, and communication style
-
Facilitating an in-person workshop to unpack the project, potential outcomes and communication approach
-
Developing a core narrative and key messages for volunteers to use in conversations
-
Creating an information-rich FAQ document to guide responses to questions and queries.
The impact
Leaders felt confident that volunteers were prepared to engage with the public and stakeholders
-
Volunteers had the content and confidence to respond consistently and effectively
-
The trust ensured its messaging was clear, consistent and credible