Who we are
At Luminary, we bring the skills that deliver the best results;
be that consultancy smarts, strategic research and insight or creative flair.
We have a core team supported by a network of trusted associates.
Lu McKay
Leadership and communication specialist
Lu understands the cultures and practices that can make or break a business, the barriers that stifle productivity, and the simple yet powerful strategies that enable people to thrive.
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Lu is a communication and engagement expert and leadership coach, specialising in strategy, vision, and purpose. Her work helps organisations unlock the potential of their most valuable asset - their people.
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With over fifteen years of experience across both in-house roles and consultancy, Lu has led teams in delivering thousands of projects for some of the world’s leading organisations.
Elle Bradley-Cox
Senior editorial consultant
Elle lifts frontline voices onto leadership agendas and makes strategy sexy.
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Elle dreams and delivers award-winning content. She can plan, she can write, she can podcast (and she can help your CEO feel good and sound great). With 15 years in the industry, she's witnessed the full gamut of employee experience and internal communications - from subpar to superb. She knows what works and what sucks.
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From print to podcasts, storytelling to speechwriting, film to animation, op-eds to thought leadership and everything wordy in between, crafting content that makes a difference brings Elle joy. With the autonomy to experiment, she makes it sing by listening intently and evolving curiously.
Dr Alex Gapud
Social anthropologist
Dr Alex has worked with some of the UK’s leading brands, including FTSE100 companies, Big Four and MBB consultancies and a range of other organisations, where he has designed, led and conducted employee research. His qualitative insights work has informed internal communications audits, team and organisational culture as well as award-winning employee value propositions.
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Dr Alex is a pioneer in applying anthropological theory and methods to the world of work to transform employee experience and accelerate employee engagement to create workplace cultures where people feel a sense of connection and belonging.​​​
Daria Blok
Creative graphic designer
Daria understands how visual identity shapes perception, the details that define a brand, and the clarity needed to communicate with impact. She is a graphic designer specialising in visual identity and branding, with a strong focus on aesthetics, consistency, and purpose. Her work helps organisations express who they are through thoughtful, effective design.
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With experience across both agency and in-house, Daria enjoys shaping ideas into clear, engaging design - from small-scale print and digital publications to assets for larger campaigns - using colour, typography, and layout to create work that feels both considered and impactful.
Tony Beresford
Associate creative director
As a creative leader, Tony has guided teams producing a diverse range of work across print and digital; including film, animation, infographics, illustrations, digital publications, websites, ambient media, presentations and podcasts. ​​
Tony builds strong client relationships based on trust and collaboration, confidently developing concepts and ideas for a range of audiences.
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Tony has served as a brand ambassador for major corporations such as De Beers, Vodafone, and eBay, as well as working with government clients like the Home Office and the Department for Work and Pensions (DWP).
